Friday, February 25, 2011

Pvr To Foray Overseas Market Soon

MUMBAI: PVR Cinemas is on a lookout for potential options in order to extend its existing portfolio in overseas operations. The company has planned to roll out special theatres based on management contracts in order to accomplish the same.
Post this expansion, PVR Cinemas would become the second Indian media and entertainment player to make its international presence felt in overseas markets. The first one to do the same is Big Cinemas by Anil Ambani that already has its theatres working in United States as well as Malaysia.
"We will be present in at least 27 cities by the end of this fiscal. By then, we will have around 242-screens. The new additions this year would be cities like Kolkata, Howrah Ranchi and Patna," said, Pramod Arora, President, PVR Group. At present, the company already has access to as many as 142 screens across 18 cities all over India, which is soon to be followed by 80-100 more screens as a part of their expansion.

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