GoLive Gaming Solutions was established in Sept 2008, as an online and offline game event management company which interfaces the gaming industry with the gaming community in India. GoLive's community centric strategy enabled it to entertain related functions like game development and game/media publishing.
Since 2008 the company has become India's premier company in the field of game consulting. GoLive made a mark in the Indian gaming industry as a game ideators and innovative solution provider for brand positioning.
The company's strategy is to build an exceptional gaming infrastructure in terms of man-power game based learning platform and to work on exceptionally robust product frame works, like integrating the multiplayer gaming framework to make game based learning possible and churn out exceptional templates for educational games. The idea is to make re-usable plug-n-play modules (as service models and products) which would suit the need of e-learning portals and also can operate on most social networks (gaming and non-gaming).
GoLive has been involved in many verticals such as web portal, which is an online repository of gamers, gaming news and activity. A flash multiplayer framework and a channel for community-industry interaction. It is also involved in Game Development/Publishing. Amongst the games being prototyped, the best ones will be chosen for further media development. By preserving the framework around the games, gamer base across platforms will be ensured.
The company also does many online and offline gaming festivals that bring gamers from all walks of life under a common roof. GoLive has setup a platform for Media generated through in-house and third party gaming events in India, which are used to produce reality/scripted gaming TV shows for both online and television broadcast. The company has setup tournament management clients specifically made for enabling independent cafe's and colleges to manage and conduct clean and blemish free tournaments on their own.
The key issue that the company tries to solve is the gaming barrier in India. Traditional entertainment media like cinema, TV and cricket still dominate Indian market and mindset. However, these medium are the strongest candidates/channels for gaming presence in the mainstream.
Also, the gaming industry has to address the mindset of average Indian. Mainstream Indian gaming scene is limited to simple casual games, home use consoles and has little awareness of more involved gaming. There is also a considerable amount of friction among market players. GoLive aims to provide services to other market players through strategic alliances and services. The company wishes to integrate the various players in Gaming Industry to create the ecosystem.
The company’s target customers include gamers as portal users, organizations as gaming product customers and the Indian entertainment industry which uses company's customized services. GoLive creates the channel for everyone to grow upon, thereby everyone's success lies in GoLive’s success. The company believes that its strong community and grassroots basis will allow it to withstand replication of services by other companies.
GoLive's "Gaming for a gain" strategy helped it to stay as the aggregator and provider of the eco-system rather than threaten any particular industry.
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